Which Investment Platform is Best? – Choosing An Investment Platform

Which is the best investment platform for buying stocks and funds? The answer is that there is not one but several good ones that we have tried and tested over the years, and of these there are one or two that will be best for YOUR specific circumstances.

It all boils down to getting the right balance of Fees, Choice, and User Experience.

Editors note: Get your investing journey off to a flying start with the links on our Offers page, and which has £hundreds of sign-up bonuses for new users of investment platforms, that we use and love. Enjoy!

YouTube Video > > >

Fees!!

The platform costs should be number one in your mind when choosing an investment platform. Stock market investment platforms are historically notorious for slapping you with hidden fees, including:

  • Platform fee
  • Fees to Buy and Sell
  • FX Fees
  • Account fees
  • Transfer fees

Navigating these and other fees successfully can be a headache – and it is investor frustration at the web of costs associated with investing that has led to the demand for the development of zero-fee investment platforms.

Navigating your way around platform fees can be a headache

Zero-Fee Platforms

The top zero fee trading platform in our opinion is the Trading 212 Invest app, which also has the option of an ISA – I have been using this platform to invest for a few months now and can confirm that it is as zero-fee as it is possible to be.

The only costs that remain are the ones outside of its control – stamp duty is still there at 0.5% when you buy shares, but not on funds. Stamp duty is a legal requirement in the UK when buying shares.

Dividend with-holding tax on foreign shares is still there too, even if these are held within funds, deducted from dividend payments by the country of origin.

Many people prefer the Freetrade platform, another decent zero fee investing app, though beware that they charge £1 for instant trades and £3 monthly to invest through an ISA.

The disadvantage of using a zero-fee platform is that you are limited on investment range. They offer a decent range of shares but nowhere near all of them, and their range of ETFs is again limited.

That said, I am building up a decent portfolio on Trading 212 of ETFs including the Vanguard FTSE 250, iShares FTSE 100, Vanguard S&P 500 and many more including the far east, Brazil, oil and gas and commercial property.

Safe in the knowledge that with zero fees, all my gains are mine to keep.

An example portfolio from our 4 Step Guide

Editors note: Download your FREE 4 Step Guide to Stock Market Investing here.

The Complete Package – Traditional Investing Platforms

The big traditional investing platforms like Hargreaves Lansdown, AJ Bell, Interactive Investor and Barclays are what the seasoned investors use, as here you’ll find a much wider choice across more geographies and sectors.

Because they are premium service providers, they cost a lot to run and so seek to bombard investors with fees, such as the ones we covered earlier.

The fees that most significantly affect the values of most portfolios however are Platform Fees and Trading Fees.

All platforms are not made alike however, and there are 2 clear favourites of ours from amongst the traditional platforms, which keep these fees to a minimum. These are AJ Bell, and Interactive Investor.

AJ Bell

AJ Bell is a good choice of platform if your investment pot is small – smaller than around £20,000. This is because they charge a small percentage platform fee, being 0.25%.

The fee is quite small on smaller pots, but of course the amount of fees you pay will get bigger the larger your portfolio gets as it is on a percentage basis. Compare and contrast with:

Interactive Investor

For the wealthier individual – this is another premium platform. Interactive Investor charges £9.99 a month fixed platform fee – a lot if your pot is just a grand or two, but barely anything if you own tens of thousands of pounds worth of stocks.

Both platforms charge a small fee for buying shares, funds and ETFs, of £1-£1.50 for regular monthly investments. This is our preferred way to invest, as it avoids the pitfalls in trying to predict the market.

Finally, buying shares outside of regular monthly instalments costs between £8 and £10 on these platforms, but with Interactive Investor you get your platform fees back in trading credits.

Our favourite platforms at time of writing

Vanguard

You may be familiar with Vanguard from the famous Vanguard LifeStrategy Funds and Vanguard collection of ETFs.

We love to buy Vanguard funds and ETFs for their strong history of performance and low product fees, and one of the best places to buy these is on Vanguard’s own platform.

This would be my platform of choice if not for the zero-fee apps – for following an ETF-only investment strategy – as all the best Vanguard ETFs traded on the London Stock Exchange are on there.

It’s also the cheapest place to buy and hold the LifeStrategy Funds, which are all-rounder Funds of Funds and ETFs, perfect for beginners and investors who just want one diversified place to put their money.

Robo Investing - automating your portfolio

Robo Investors

The third factor we mentioned after fees and range of choice was usability. The last couple of years has seen robo investment platforms hit the market, which aim to make investing easy for the masses.

Nutmeg is our favourite robo investor platform – called robo because it seeks to build a portfolio for you using algorithms to determine what is most suitable for you based on your money goals and attitude to risk.

You simply open an account, and it asks you a series of questions; after which it will start to build you a diversified portfolio.

It really takes the thought process out of investing, and you essentially get a fund manager – though you are simply assigned to one of the many Nutmeg designed portfolios – without having to pay to put the fund manager’s kids through college.

Nutmeg has an annual fee of 0.45%, though you can get the first 6 months fee-free if you use our referral link.

A beginner may as well try it for 6 months fee-free and then consider if you want to stick with the robo platform or move on to a platform where you make the decisions yourself.

Wombat is another new platform to the market that we reviewed a few of months ago, which also seeks to make life easy – by assigning easily understandable names to funds.

Know that you want to jump on the technology train and buy into a technology fund, but wouldn’t know where to start? Just join the wombat platform and buy the fund called “The Techie”. Simples.

"The Techie" fund on the Wombat platform

So, Which Is the Best?

We’ve reviewed 6 platforms that we use and consider to be the best. If you’re a beginner, we would say go with Nutmeg or Wombat – Nutmeg have the lower fees if you use our link, and Wombat is free if you only invest under £1,000.

If you have a bit of knowledge and want to be able to buy and sell shares and ETFs without having to pay any fees, then Trading 212 is our zero-fee platform of choice.

If you’re only interested in Vanguard products including the Vanguard LifeStrategy Funds, choose the Vanguard platform.

And if you’re a serious investor or plan to be, who intends to build up a sizeable and interesting global portfolio, then it’s AJ Bell initially, and Interactive Investor if your pot is growing much beyond £20,000.

So whichever of those 6 applies to you, sign up to it and start your investment journey! And remember to check the Offers page on MoneyUnshackled.com to see if we have any sign-up bonuses for your chosen platform.

Which do you think is the best investment platform, and have we missed it from our list? Let us know in the comments below…

Written by Ben

It’s Your Fault You’re Poor! 5 Reasons Why You Are Poor

It’s your fault you are poor – get over it. In the UK, unless you were born into genuine poverty, there is nothing to stop you from becoming financially comfortable or even rich.

But we’re not saying that you need to beg for handouts or pay rises from your boss – It’s our mission to make all of you financially free through good money management, investing in assets, and starting businesses.

If you’re feeling poor, don’t be disheartened by this message – here’s the 5 top reasons why you are poor, and more importantly, what you can do about it.

Get your investing journey off to a flying start with the links on our Offers page, and which has £hundreds of sign-up bonuses for new users of investment platforms, that we use and love. Enjoy!

YouTube Video > > >

Why It’s Your Fault You’re Poor

1. Your goal is financial security

Your goal is financial security when it should be financial freedom. You are playing it safe in a job for a fixed salary that barely covers your outgoings.

Those with financial security as their goal will only ever be underpaid by an employer relative to what they’re really worth – and financial security isn’t even that secure.

Remember – a job can be taken away from you at any time. Your stocks and property portfolios, carefully grown over many years, cannot be taken from you.

"Safe, Secure Jobs" can be taken away from you

2. You don’t know how to use debt

If you’re genuinely poor, chances are you are heavily in bad debt on credit cards, overdrafts, or unsecured loans. This type of debt is like wildfire and you should make your number 1 priority in life to pay these off quickly.

But if you are poor in the sense of being stuck in a dead-end job for the next 50 years, then maybe you need to learn how to use good debt to rocket-power your finances.

For the financially savvy, good or low interest debt like mortgages and 0% money transfer credit cards can be used to alleviate cash flow issues and buy investments now, which earn an income to help pay off the cheap good debt later.

Debt is like fire – it can burn and destroy lives, but control it and it can warm and enrichen your life.

3. You don’t invest/You don’t pay yourself first

How old are you? How many years does that make it since you started earning money? Too many, if you’ve not been using that time to buy investments.

Anyone can afford to invest – new zero fee trading apps like Trading 212 and Freetrade mean you can invest pennies into the stock market whenever you want without being charged to do so.

Trading 212 Invest is a zero fee stocks trading app that allows normal people to invest like pros

Are you telling us you can’t spare £20 a month to buy stocks? Or £5? Pay yourself first, by investing small amounts immediately after receiving your pay-check, so you don’t run out of money to invest later.

Check out the Trading 212 Invest app – you are even given a free stock when you sign up using the link on our Offers page, worth up to £100.

We’d start by buying shares in ETFs, such as the Vanguard FTSE 100 ETF which simply tracks the UK’s biggest stock index. One of the safest and most reliable investments on there in our opinion.

4. You overspend

Come on – you know it’s true. We overspend – everyone overspends, but to different degrees.

Do you smoke? Cut back. Takeaways? Eat less. Or is your thing buying expensive clothes?

Maybe wait a bit until you’ve bought some investments first, whose dividends will help you to pay for them.

Though not our preference, cutting back is one way to expand your investable free cash. The other, is:

5. Side Hustles: You Don’t Have Any

A side hustle is a business that you set up on the side of working a job. You work on it in the evenings and on weekends, and over time it becomes a significant source of cash flow for you.

Anyone can start a side hustle – we don’t want to hear from you that you have no time.

You are choosing to priorities other things – you wish you had more money but are not prepared to pay the price.

The best type of side hustle business in our opinion is one which scales with time – i.e. it gets bigger and bigger without extra effort from you. After all, you’re busy at work, am I right?

Why you need a side hustle!

A good example is starting a website that sells a product. Over time that website will grow, and you can potentially reach the whole world with your product.

An example of a side hustle that is not scalable is something like dog walking, or tutoring in the evenings.

This type of hustle is really a second job, but could be a good place to start if you need to save money fast. Scalable hustles can take a while to set up, and you could run at a loss initially.

Check out our popular video on side hustle ideas linked in the description below for ways to grow your monthly income outside of work, and to stop being poor, and start being rich instead.

Stop Begging and Self Promote

If you’re feeling underpaid and undervalued, don’t sit in your job for years working yourself into the ground to get noticed for a promotion.

Whenever we wanted a better wage, we simply changed employer, promoting ourselves to the next career level in the process.

The difference in career trajectory can be massive. Anecdotally, we know plenty of people who have patiently waited for promotions for years, while we just took what was ours. If you don’t ask, you don’t get.

Your employers’ job is to make money, they won’t give you a decent payrise just because you’re loyal.

Don’t just rely on your current employer to help you out when you’re feeling poor!

No need to beg for a pay rise!

Take Responsibility

We don’t mean to be nasty when we say it’s your fault you’re poor. Most people in the country would class themselves as just-about-managing in their own words, and they all make the 5 mistakes that we’ve just discussed.

We do want you to equip you with the tools to fix the problem, though. And the most effective way to stop being poor is to take action yourself. You can’t rely on the government or on others to do it for you.

It’s Never Too Late to Start

Going back to personal responsibility, what are you waiting for?

Draw up that budget, research how to escape from or utilise credit card debt, invest £100 into the stock market, write down side hustle ideas! Remember: tomorrow never comes.

Are you thinking of setting up more income streams? Tell us your ideas in the comments below.